It is definitely hard to watch all the delicious looking food on the commercials. It helps me to know the calorie count for most of the foods, and when I see them I can think "BK Whopper, 760 calories & 47 grams of fat or Fettuccine Alfredo, 800 calories & 48 grams of fat".. It doesn't stop them from looking AMAZINGLY delicious, but it does remind me that eating all the crap I've seen advertised on the tele has gotten me where I am now & it's not where I want to be!